Pratt and Taylor - Team 1040

David Pratt - DJ CJAV Port Alberni BC 1974; CFJC Kamloops; Winnipeg; news/sports CKLG/CFOX-FM Vancouver early 1980s; CIOF/CKXY Vancouver 1986; host Sports Machine CHRX Vancouver 1991-93 and CKWX Vancouver circa 1994; 17 years TSN West Coast correspondent; co-host PM drive CKST Vancouver current; sports columnist The Province Vancouver May 31, 2005-current

Don Taylor - News/DJ/weatherman CJDC Radio/TV Dawson Creek BC 1979; CKGY Red Deer AB; host Sports Page CKVU-TV Vancouver 1985-2000; host Stump the Sports Guy CFOX-FM Vancouver 1990's-2003; Vancouver Canucks broadcasts and host Sports Grill CKNW Vancouver 2000-01; Vancouver host Sportsnet Pacific 2001-current; afternoon co-host CKST Vancouver 2003-current; host Stump the Sports Guy mornings CKLG-FM Vancouver 2003-current 



TEAM 1040 AM goes from 'worst to first' in radio ratings
Pratt and Taylor top show on station

Gordon McIntyre, The Province
Published: Wednesday, April 09, 2008

From a colonial outpost governed by whim from the imperial throne in Toronto to Vancouver sports heavyweight, TEAM 1040 AM has come a long way, baby.

Ratings just released by the Bureau of Broadcast Measurement show the Pratt and Taylor afternoon drive show is tops in the market for males aged 25-54 with a 13.7-per-cent share of the market.

That marks a steady climb from the spring of 2005, when the show had a 5.0 rating.

 That [13.7] is the highest for the station and to my knowledge, in terms of share points, the highest in the history of Canadian radio that any sports-talk show has ever achieved," co-host Dave Pratt said Tuesday (Toronto's FAN during the Blue Jays' World Series years may have exceeded that number).

"I remember the first 90 days I was working here, I thought I'd died and gone to hell. It was a disaster. It was part of the CHUM chain, run out of Toronto and everything you could do wrong, they were doing wrong.

"So it's worst to first."

The morning B-Mac and Rintoul show, once ninth in the market, came in third behind JACK and ROCK 101 with a 9.0 share, impressive when you consider that's roughly the number Edmonton's country-radio station draws in prime time.

"We're going in the right direction," morning co-host Barry Macdonald said. "I'm being cautiously humble because you're only as good as your last book -- but our last book is pretty good."

The ratings were collected between Jan. 7 and March 2, measured by listener diaries.

It'll be a whole new story for the next ratings period (April 14-June 8), of course, with the Vancouver Canucks gone golfing.

In Toronto, for example, Leafs' rights holder AM 640 saw its prime-time audience share for men 25-54 fall to 2.6 per cent from 7.3 per cent.

On the other hand, Fan590, a Toronto sports-talk station, saw its number jump to 4.8 from 4.2 from last period.

"Well, it's no different from what we went through with the [NHL] lockout," Pratt said. "We had to find different ways to be creative and entertaining and we're certainly going to do that.

"This is probably less of a challenge than during the lockout where we didn't have any hockey and our ratings went up then, too."

The TEAM will focus on the NHL playoffs and this weekend's Masters.

"It's still one of the best times of the year. Everyone's in a hockey pool. There's lots of hockey, lots of baseball. Football's just about to go. The Masters goes this weekend.

"There’s a lot out there. It's not as cut and dried or as easy as just saying, 'Hey, when in doubt talk Canucks.' You have to work a little harder, dig a little deeper.

"But in the past when we've been challenged in that respect we've never had a problem finding enough material to make our show interesting and entertaining.

"I don't see that changing."

Rick Ball's noon show was fourth, behind the FOX and the other two FM rock stations, with a 7.8 share.